AnotherDesignBlog.

Graphic Artist Raymond Savignac | France 1907-2002

I've recently been introduced to the deceptively simple, optimistic and humorous work of the late Raymond Savignac, 1907-2002 http://en.wikipedia.org/wiki/Raymond_Savignac - who started under the direction of http://en.wikipedia.org/wiki/Cassandre -  fantastic free mark-making style, characters and compositions which were popular in the French advertising industry of the last century.

 
Here's a collection of the 'Trouville-Sur-Mer' posters on the Normandy coast of France where Sauvignac spent his later years. His style is evident everywhere in Trouville - branding the Hotels, Shops, Casino's and Beaches - there is a line up of his work all down the beach board-walk, the style really adds to the historic, laid-back seaside town and really puts it on the map. 

A selection of work from Savignac's long career in advertising and graphic communication...

Poster archives: http://www.guyantique.com/savignac.html and http://www.posterclassics.com/i2/Savignac-posters.html

Trouville is sometimes overlooked due to being a stone's throw from Deauville http://en.wikipedia.org/wiki/Deauville the popular vacation spot for Coco Chanel during her affair with Boy Capel. The two opened her second shop there, which was the first place Chanel took the step from hat making to clothing. Deauville was the birth place of Chanel's clothing career.