Design Perspectives: Paul Rand Short Film

This is a great, simple animated introduction to the design thinking of Paul Rand, enjoy....

This animation was created by http://www.imaginaryforces.com/archive/alphabetical/415
"For his posthumous induction into The One Club's Hall of Fame for 2007, Imaginary Forces created a short film, combining original animation with a videotaped interview of Rand himself, that encapsulated his unique and timeless contribution to the design community."

Tasty Chocolate Identity

I wonder if a big brand name chocolate company could keep it this simple? 

This is a really great and simple identity designed by http://www.ruizcompany.com/index.php?/work/chocolat-factory/ for Spanish chocolate company http://www.chocolatfactory.com/eng/ - more details featured here: http://lovelypackage.com/chocolat-factory/

Less is more, and such a good palette - want to eat it all up. Kinda reminds me of the 100% Chocolate Cafe Identity in Japan which is equally scrummy, see at http://lovelypackage.com/100-chocolate-cafe/

Design Process: Experimental Jetset / Le Cent Quatre 2

Experimental Jetset explains the design process from initial requirements/workshop/clients likes & dislikes through to all the design elements in all their required scenarios - it's a really interesting look at a very intelligent & detailed design process that shows the amount of thought and iteration that goes into designing a graphic brand.

Also, download the final styleguide at the bottom of the page: "The final and complete graphic manual ('charte graphique'). It was developed in installments; every time a certain design or template was approved, we added it to the manual. Sometimes the city council rejected something, months after the directors had already approved it; in that case, we didn't remove the design from the manual, but just added another chapter, in which we negated the previous chapter. In that sense, it's a manual that really shows the development of the graphic identity; it shows not only the remaining, 'winning' parts, but also the rejected proposals, and the failures."