This is a great, simple animated introduction to the design thinking of Paul Rand, enjoy....
This animation was created by http://www.imaginaryforces.com/archive/alphabetical/415
"For his posthumous induction into The One Club's Hall of Fame for 2007, Imaginary Forces created a short film, combining original animation with a videotaped interview of Rand himself, that encapsulated his unique and timeless contribution to the design community."
I wonder if a big brand name chocolate company could keep it this simple?
This is a really great and simple identity designed by http://www.ruizcompany.com/index.php?/work/chocolat-factory/ for Spanish chocolate company http://www.chocolatfactory.com/eng/ - more details featured here: http://lovelypackage.com/chocolat-factory/
"Most of the labels in this set are from the 1960s and 1970s. Predominantly inspired by Swiss and German modernism"
Full set here: http://www.flickr.com/photos/shaileshc/sets/72157622177325808/
"...a poster series for Archivo, a Mexican architectural exhibition held at the Museum of Contemporary Art in Mexico. Each poster evokes a distinct abstract feeling in relationship to the subject matter." http://www.networkosaka.com/index.html
Experimental Jetset explains the design process from initial requirements/workshop/clients likes & dislikes through to all the design elements in all their required scenarios - it's a really interesting look at a very intelligent & detailed design process that shows the amount of thought and iteration that goes into designing a graphic brand.
Also, download the final styleguide at the bottom of the page: "The final and complete graphic manual ('charte graphique'). It was developed in installments; every time a certain design or template was approved, we added it to the manual. Sometimes the city council rejected something, months after the directors had already approved it; in that case, we didn't remove the design from the manual, but just added another chapter, in which we negated the previous chapter. In that sense, it's a manual that really shows the development of the graphic identity; it shows not only the remaining, 'winning' parts, but also the rejected proposals, and the failures."
Today's glut of busily designed magazine covers could really learn from the 1950's Fortune Magazine styling. These issues would have jumped off the shelves no matter what the shelf competition - the boldness and controlled palettes are more than timeless.