Design Perspectives: Paul Rand Short Film

This is a great, simple animated introduction to the design thinking of Paul Rand, enjoy....

This animation was created by
"For his posthumous induction into The One Club's Hall of Fame for 2007, Imaginary Forces created a short film, combining original animation with a videotaped interview of Rand himself, that encapsulated his unique and timeless contribution to the design community."

Tasty Chocolate Identity

I wonder if a big brand name chocolate company could keep it this simple? 

This is a really great and simple identity designed by for Spanish chocolate company - more details featured here:

Less is more, and such a good palette - want to eat it all up. Kinda reminds me of the 100% Chocolate Cafe Identity in Japan which is equally scrummy, see at

Design Process: Experimental Jetset / Le Cent Quatre 2

Experimental Jetset explains the design process from initial requirements/workshop/clients likes & dislikes through to all the design elements in all their required scenarios - it's a really interesting look at a very intelligent & detailed design process that shows the amount of thought and iteration that goes into designing a graphic brand.

Also, download the final styleguide at the bottom of the page: "The final and complete graphic manual ('charte graphique'). It was developed in installments; every time a certain design or template was approved, we added it to the manual. Sometimes the city council rejected something, months after the directors had already approved it; in that case, we didn't remove the design from the manual, but just added another chapter, in which we negated the previous chapter. In that sense, it's a manual that really shows the development of the graphic identity; it shows not only the remaining, 'winning' parts, but also the rejected proposals, and the failures."