Designing for trust in an AI-First World - Google Design Breakfast

This week I went to a Google Design Breakfast ‘DESIGNING FOR TRUST IN AN AI-FIRST WORLD’ - a thought proving session which the panel talked around best practices designing for inclusive, human-centred AI. Here are my key take-outs from the session:

LONG TERM TRUST RELATIONSHIPS 

  • Tom Taylor, Co-Op: Customer and company/brand relationships can be ‘For the whole of your life - building trust to do things with you and for you’. That relationship is much longer than you’d expect, trust has to be earnt with such timescales, can be easily broken. 
  • This is earned trust vs engendered 'trustiness' (which is the cheap way of getting trust) - companies putting symbols of trust all over your system but the underlying system/principles are unsafe.
  • When a brand gets it wrong (e.g. Talk-talk data breach, Ryan air pilot holiday crisis) - if your brands fail is picked up by the media, the damage will have much more effect. Trust can be irreversible and can bring down the company. 

EASY INTERFACES, EASY LOSS OF CONTROL

  • Sarah Gold, IF Design Studio: How much access to your data have you given away when are you are trading off of transparency over ease within an interface/experience.
  • ’Making an interface easy doesn't make it easy to understand’ - Matt Jones from Google said we ‘wilfully push away complexity’ and that can mean we give away much more privacy than we realise.
  • We almost need a ‘trust mark’ for tech, a symbol for safety. This is happening with the password strength green bar - a piece of interaction which gives you trust in the system, it’s the tip of public key structure trust (it used to be done with padlocks).
  • Public messaging at point of need - tell people things they need to know when they need it.

TO BE HUMAN…

  • In the future, how much is going to be auto written (future emails/comms etc)? How much of ‘ourselves’ are being compromised from a human level - does it matter that your receiving comms from AI bots vs. human? How will this effect how you relate to companies, people, information?
  • Priya Prakash founder of D4SC, thinks there’s a lack of imagination with bot content and design. She’s sick of fast feedback - asking how can we make a lazy AI - an AI which would speak like us - adding urms and ahhs - which would make them more human. Question is, do we want them to be more human. How will we tell the difference. Maybe we should have a way of interacting and speaking with bots and a different way to speak with humans?
  • Rachel Coldicutt, CEO of Doteveryone said AI is pointing towards a normalisation of behaviour - it teaches you the so called 'right' way of saying something, e.g. Ask Alexa for something with a stutter and Alexa doesn’t respond. It validates doing certain things over other things, and as a stutter sufferer she is concerned that anyone who is ‘different’ for any reason will be seen as irregular to the norms of the system. Who controls what is deemed as normal? The people who create the system may have unconsciously created it with their own preconceptions and bias. 
  • Will language and manners be dictated by what you learn from system feedback - e.g. if you insist on hearing ‘please’ when asking a bot for something, does that improve manners in society and vice-versa with low manner systems?

Q. WHAT ARE THE BIGGEST CHALLENGE AS DESIGNERS IN DESIGNING FOR TRUST?

  • Showing a different way things can be, making and testing alternatives to a typical big business agenda
  • Share research openly, learn from each other
  • Be clear about the test data - who created it (was there any bias), who has access to it (data protection), how much of your design is being effected by it 
  • Designers need to have a strong opinion at a policy/industry level - do we need Ethical specialists to keep standards on ethics?

D&AD New Blood & New Designers 2017

Went to see New Designers and D&AD New Blood shows yesterday - always great to see what the students are up to. Lots of politics, post-modern/memphis pattern design, clever use of materials & process for furniture and surface pattern design and as always the furniture design was amazing. Lots of eye-catching posters and graphics everywhere. 

Field Trip to Mars: Framestore's shared VR experience

BAFTA, Oscar and Cannes Lions-winning VFX house Framestore took a group of school children on a Field Trip to Mars, courtesy of a one-of-a-kind US school bus, Unreal Engine and a brilliantly conceived shared VR experience. This removes the headsets and makes for a truly immersive experience...and really exciting future projects that could be inspired from this.

Thamesmead Poster Series

I just LOVE Peter Chadwick's new series of posters about Thamesmead, the London town of Clockwork Orange fame built in the 1960s and 70s. Posters for sale in a limited edition run. A2 designs are £30 + pp and A1 at £45 +pp, and both printed on matt 200gsm paper. Contact info@thisbrutalhouse.com. 

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Spollo Kitchen - A Visual Cookbook

I found this last year, then lost the link but thanks to Pinterest found them again - SPOLLO kitchen, a visual cookbook, the result of a crossover between design and cooking. 100 designers from were invited to participate in the idea by CTS grafica, in collaboration with Aiap (the Italian Association for Visual Communication Design) and Adci (Art Director Club), to illustrate their favourite recipes in a call to create the ultimate culinary poster. The results speak for themselves.



Syd Brak 1980's Airbrush Collection

I had a couple of these on my bedroom wall in the 80's. I used to stare at them for ages pondering their boss-level airbrushing. I absolutely loved them, taking regular Saturday trips to Athena to paw over the collection.

Apparently the 'Kiss series' by Syd Brak was planned specifically to appeal to teen and pre-teen girls who 'aspire to maturity and sophistication.' Yep. Sound about right. Source: Wikipedia



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Excellent Banners from the March For Europe Rally | Sat 2 July 2016

Today, London saw many thousands of protesters unite for the ‘March for Europe’ rally in opposition to the UK Brexit vote. 

Marching from Park Lane to Parliament Square, a positive day of protest was accompanied by some top notch banners. From "Fromage not Farage", Rick Astley puns like "Never gonna give EU up" and straight to the point "Boris you arse" jibes, an array of inspiring and clever graphics and copy shouted loud and hard today. Here's a collection of the best ones. Enjoy.