The 2017 Forecast | PSFK

The 2017 Forecast (Summary)

Four themes that will shape 2017: 

A New Singularity explores the creative, cultural and technological innovations that allow people to express themselves in new hyper-individualized ways.

Touch Enabled World delves into the world of simulated environments and how performance-enabled fabrics will allow people to use gestures as the physical world begins to incorporate a digital overlay.

Life Partnering highlights contextual and intelligent services that offer intimate, relevant and personal support during quotidian tasks evolving over the course of a lifespan.

Closed-Loop Community investigates how distributed tech will connect citizens no matter where they are to offer intelligent services to people in every corner of the world.

Digital Trend Forecast 2016: The Year of Consumer-Led Communications Marketing

"The digital trends with the most staying power all have one thing in common: focus on the consumer. Today’s consumers are more powerful than ever, and they are telling us what they want: implicitly through behavior and data—and explicitly through direct communication. Emerging technologies and opportunities enable brands to place consumers at the center of their marketing strategies like never before." Source: Edelman website

The Design Studio Method - or - how to supercharge your ideas process...

"The Design Studio method has become one of the most success methods in Agile and Lean UX. This rapid, iterative approach blends concept creation with critique. Design Studio is a great way to jumpstart your design process, create 300-400 design concepts in just a couple of hours, or get team buy-in and ownership." via Vimeo

Having recently participated in a hack day using this process, what struck me was how effective this is in getting dozens of ideas generated quickly - once you get over the 5 minute rule shock, you can actually get a lot down and democratise the design process as everyone is sketching, not just the one who is deemed 'good' at drawing.