Life Lessons from SXSW: Curated by Ogilvy
"After a bunch of sessions, seminars, and parties, Andrea Hackett of Social@Ogilvy picked up more than just tech and marketing advice. She also got a full dose of the principles some of the best minds around live by. Here are five life lessons taken from a selection of inspirational people who spoke in Austin over the long weekend."
Idea Vomiting: A Creative Brainstorming session
"This presentation concentrates on methods of creative ideation. Harness the creativity of your team, spur brilliant ideas from unlikely sources, use absurdity to ignite your creative genius, discover your best solutions yet."
Top 4 Content Conversations at SXSW 2014
"As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy."
Changing Behaviour through persuasive design
"Whether it's Nike+ reminding you to be more active, Mint judging you for not saving enough money, or Gmail telling you which emails are important, everyday we're interacting with products and services that attempt to modify our behavior. For the most part, we consciously choose to use these products because of their ability to motivate or incentivize change. However, there are an increasing number of websites, apps, and devices that are not behavior changing technologies, but they have begun employing tactics on a micro-level to influence us, generally without our awareness or intent. Through persuasive design, businesses are crafting interfaces to meet their goals – goals that may be at odds with your personal interests as a user.A practical presentation for designers, product managers, marketers, and researchers who want to leverage the power of user persuasion in their products, as well as consumers who want to better understand how their attitudes and usage behaviors are being manipulated though persuasive design."
SXSW 2014 | Wearable Tech: Game Changer for People with Disabilities?
"Media and agencies are plagued with tunnel vision. They are stuck thinking about mundane use cases for wearables like Glass that are reminiscent of first phase mobile apps.Wake up. Wearable tech has the potential for more impact than what brands are talking about. Let’s instead explore more complex use cases and look into how wearable tech can drastically improve lives of people with disabilities or special needs.
In this session we will explore how Glass and other wearables can unlock new possibilities for people with vision issues, hearing issues, or decreased mobility of their limbs. We’ll share real users’ stories, explore how wearable tech may address their needs, and look at what’s possible today versus looking into the future."