IBM 'Smarter Planet' Branding
Office SF http://www.visitoffice.com/main.html collaborated with Ogilvy and Mather http://www.ogilvy.com/ for a Paul Rand inspired visual style for IBM's Smarter Planet Project http://www.ibm.com/smarterplanet/us/en/ - the results are bold, colourful and stunning taking inspiration from Paul Rand's original IBM graphic heritage (see below).
Digital Signage: http://www.lushconcepts.com/our-work/ibm-smarter-planet/#1
Featuring work from: http://www.non-format.com/showcase/ibm-smarter-planet/1/ - and website blogged on: http://www.isuriato.com/blog/index.php/2009/06/ibms-smarter-planet/
IBM Original Branding by Paul Rand
1993 Interview with Steve Jobs on Paul Rand
More on the Paul Rand tribute site: http://www.paul-rand.com/
Good reference in this Paul Rand Flickr set - http://www.flickr.com/photos/20745656@N00/sets/72157603921499642/with/2409471... and Flickr group http://www.flickr.com/groups/paul_rand_design/