The photographer who shot the Swedish retailer's cookbook 'Homemade is Best', Carl Kleiner, has worked with Eric Severin and Evelina Bratell to make a quirky series of nine videos...
See them all here http://vimeo.com/carlkleiner/videos/sort:newest and more detail from Good http://www.good.is/post/video-ikea-cookbook-returns-as-the-art-of-cooking/
...here's the original 'Homemade is Best' Campaign summary & book
See all pages from book http://demo.fb.se/e/ikea/homemade_is_best/