Posts for Tag: identity

Graphic Heroes: Otl Aicher, Designer 1972 Munich Olympics Identity

In honour or the formidable graphic work of Otl Aicher, I have collated this post as a useful resource of the man and his work. He was responsible for the 1972 Munich Olympic Identity (in my opinion the BEST Olympic branding system bar none), including a new set of pictograms that paved the way for the stick figures currently used in public signs, the design of the first Official Olympic mascot, a striped dachshund named Waldi and he also designed the Rotis font family in 1989.