IBM 'Smarter Planet' Brand + Original IBM Brand by Paul Rand

IBM 'Smarter Planet' Branding

Office SF  collaborated with Ogilvy and Mather for a Paul Rand inspired visual style for IBM's Smarter Planet Project - the results are bold, colourful and stunning taking inspiration from Paul Rand's original IBM graphic heritage (see below).


Digital Signage:

Found via: and

Featuring work from: - and website blogged on:

IBM Original Branding by Paul Rand

1993 Interview with Steve Jobs on Paul Rand

More on the Paul Rand tribute site:

Good reference in this Paul Rand Flickr set - and Flickr group