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Posts for Tag: IBM

IBM 'Smarter Planet' Brand + Original IBM Brand by Paul Rand

IBM 'Smarter Planet' Branding

Office SF http://www.visitoffice.com/main.html  collaborated with Ogilvy and Mather http://www.ogilvy.com/ for a Paul Rand inspired visual style for IBM's Smarter Planet Project http://www.ibm.com/smarterplanet/us/en/ - the results are bold, colourful and stunning taking inspiration from Paul Rand's original IBM graphic heritage (see below).

Animated: http://www-03.ibm.com/innovation/us/smarterplanet/index.shtml#/midsized_busin...

Digital Signage: http://www.lushconcepts.com/our-work/ibm-smarter-planet/#1

Found via: http://www.designworklife.com/?p=16063 and http://allanpeters.blogspot.com/2010/06/ibm-smarter-planet.html

Featuring work from: http://www.non-format.com/showcase/ibm-smarter-planet/1/ - and website blogged on: http://www.isuriato.com/blog/index.php/2009/06/ibms-smarter-planet/

IBM Original Branding by Paul Rand

1993 Interview with Steve Jobs on Paul Rand

More on the Paul Rand tribute site: http://www.paul-rand.com/

Good reference in this Paul Rand Flickr set - http://www.flickr.com/photos/20745656@N00/sets/72157603921499642/with/2409471... and Flickr group http://www.flickr.com/groups/paul_rand_design/