1. THE WAIT...so tantalising a few minutes of getting that (almost) instant photo developing in your hand (and yes it's wayyyy more exciting than today's digital printing).
2. THE PICTURE QUALITY...the prints with their muted, ghostly look that instantly have an atmosphere - and can also be effected and manipulated when developing to deconstruct the image appearing before your eyes.
3. THE FRAME...the white outer frame that immediately makes the photo look ready to be hung on a wall and with it's fat width has an cool 1970's appeal.