Paul Giambarba, the designer who worked on Polaroid's Identity between 1958-1977 http://giam.typepad.com/the_branding_of_polaroid_/ "Paul Giambarba initiated Polaroid's corporate image development and product identity in 1958. His innovative black packaging successfully subdued the dominance of Kodak yellow at point-of-purchase and spawned a vogue of black packaging within the industry. Creator of the ubiquitous Polaroid color stripes, one of the most widely imitated design devices of the last several decades, he designed and produced hundreds of Polaroid packages and collateral material including consumer literature and "How to Make Better Polaroid Instant Pictures," a trade book for Doubleday & Co." Also, see his latest work for Polaroid here http://giambarba.com/
Don't forget to look at my other Polaroid post 'Viva La Polaroid' which focuses on some great Polaroid photo collections http://kathykavan.posterous.com/viva-la-polaroid-abstract-flickr
Polaroid pic archives in these big Flickr Groups: http://www.flickr.com/groups/polaroid_/ and http://www.flickr.com/groups/14462747@N00/
Want more, buy the book 'Polaroid Book' by Barbara Hitchcock/Taschen - http://www.amazon.co.uk/Polaroid-Book-Barbara-Hitchcock/dp/3822830720/ref=sr_...
1. THE WAIT...so tantalising a few minutes of getting that (almost) instant photo developing in your hand (and yes it's wayyyy more exciting than today's digital printing).
2. THE PICTURE QUALITY...the prints with their muted, ghostly look that instantly have an atmosphere - and can also be effected and manipulated when developing to deconstruct the image appearing before your eyes.
3. THE FRAME...the white outer frame that immediately makes the photo look ready to be hung on a wall and with it's fat width has an cool 1970's appeal.