I ♥ Polaroid Rainbow Stripes Branding

'The Branding of Polaroid' http://www.zlok.net/blog/2008/07/15/the-branding-of-polaroid/ and 'Polapackages' article http://moominsean.blogspot.com/2007_06_01_archive.html

Paul Giambarba, the designer who worked on Polaroid's Identity between 1958-1977 http://giam.typepad.com/the_branding_of_polaroid_/ "Paul Giambarba initiated Polaroid's corporate image development and product identity in 1958. His innovative black packaging successfully subdued the dominance of Kodak yellow at point-of-purchase and spawned a vogue of black packaging within the industry. Creator of the ubiquitous Polaroid color stripes, one of the most widely imitated design devices of the last several decades, he designed and produced hundreds of Polaroid packages and collateral material including consumer literature and "How to Make Better Polaroid Instant Pictures," a trade book for Doubleday & Co." Also, see his latest work for Polaroid here http://giambarba.com/

Don't forget to look at my other Polaroid post 'Viva La Polaroid' which focuses on some great Polaroid photo collections http://kathykavan.posterous.com/viva-la-polaroid-abstract-flickr

Polaroid pic archives in these big Flickr Groups: http://www.flickr.com/groups/polaroid_/ and http://www.flickr.com/groups/14462747@N00/

Want more, buy the book 'Polaroid Book' by Barbara Hitchcock/Taschen - http://www.amazon.co.uk/Polaroid-Book-Barbara-Hitchcock/dp/3822830720/ref=sr_...