AnotherDesignBlog.

Posts for Tag: packaging

Minimal Organic Identity for Skærtoft Mølle Mill

"Skærtoft Mølle is a small organic mill located in the south of Denmark. They mill their flour slowly on a stone grinder – not because they’re especially romantic or old-fashioned; but to retain all the nutrients in each grain. What you buy is as close to the natural product as possible – Mega Design wanted to create a visual identity for Skærtoft Mølle that was as pure as their products." http://megadesign.dk/

Own Label, Sainsbury's Design Studio 1962-1977

"In 1962, when Peter Dixon joined the Sainsbury’s Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon’s designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen." Source http://www.fuel-design.com/index.php?menu=3&pic=287&detail=1 

Via http://vintageposterblog.com/2011/10/10/refined-lard/ and http://creativereview.co.uk/cr-blog/2011/august/sainsburys-own-label-book