Dynamic Living Brand Identities

"This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time."

Minimal Organic Identity for Skærtoft Mølle Mill

"Skærtoft Mølle is a small organic mill located in the south of Denmark. They mill their flour slowly on a stone grinder – not because they’re especially romantic or old-fashioned; but to retain all the nutrients in each grain. What you buy is as close to the natural product as possible – Mega Design wanted to create a visual identity for Skærtoft Mølle that was as pure as their products." http://megadesign.dk/

Polymorphic Identities

'pol·y·mor·phism'
1. Biology The occurrence of different forms, stages, or types in individual organisms or in organisms of the same species, independent of sexual variations. 2. Chemistry Crystallization of a compound in at least two distinct forms. Also called pleomorphism.

There's a growing trend to create polymorphic elements within identity design. These design systems are flexible, intriguing, sometimes generative and show a 'living' element to the branding that adds another level of interest to the identity. I especially love the 'Visit Nordkyn' identity, which is effected by the weather conditions of the area and reflects the current wind direction. 'Casa da Musica' uses the unique shape of the building as the inspiration for it's multi-faced identity, with the position you look at the building reflected in the various logotypes.

'Visit Nordkyn'
By Oslo-based Neue Design Agency http://www.neue.no/index.asp

"The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity."
http://www.underconsideration.com/brandnew/archives/where_the_cold_wind_blows...

'Casa da Musica'
By Stefan Sagmeister http://www.sagmeister.com/index.html

"Built in 2005 by Rem Koolhaas’ OMA in the city of Porto, Portugal the Casa da Música is, without a doubt, a significant architectural statement — further emphasised by its intense angles and towering presence. By using the building as a visual source, Stefan Sagmeister created a dynamic, faceted and endlessly varied identity — all literally speaking. The resulting logo is perhaps, well, not pretty, but as a vessel for the complete identity and adaptable execution it is a mighty impressive piece of design architecture itself. One on which styles, ideas, themes — specific or broad — can be projected upon. Stefan was generous to share this project with us and show what happens behind the scenes in the realization of this identity."
http://www.underconsideration.com/brandnew/archives/the_17_sides_of_a_cultura...

'Deichmanske Library' - student project

"Identity, promotional posters & editorial design for the upcoming new Deichmanske Library in Bjørvika, Oslo. The new library is aiming towards becoming one of the most modern and functional libraries in Europe, this by combining the old library tradition as well as integrating the new digital media as it evolves further. The building is going to be much more than a library, it will also function as a cultural institution, housing concerts, a café/bar, lectures & debates. The identity focuses on the many sides of the institution by building a brand that constantly evolves rather than being static, just as the library itself is supposed to."
http://www.mikaelfloysand.com/index.php?/design/deichmanske/

Assorted...

Iti - http://rulesbased.wordpress.com/2010/01/29/iti/#more-120
Architect - http://www.co-oponline.net.au/projects/11-architects/
City of Melbournehttp://rulesbased.wordpress.com/2009/11/17/melbourne/
Sun Effectshttp://rulesbased.wordpress.com/2010/02/03/sun-effects/
Linking Europe - http://rulesbased.wordpress.com/2009/12/11/linking-europe/
Seed Media Group - http://www.sagmeister.com/worknew7.html

AOL Generative Branding





Im currently rather into generative art & design, and the work for AOL by Wolff Olins and Universal Everything is an excellent example of how it can successfully work within a branding space. Love it.

Universal Everything Case-Study

"We worked with Wolff Olins NYC to develop the digital rebranding of AOL. An ongoing series of brand films are released monthly to form the basis of AOL's ever changing identity. The emphasis is on surprise, celebration and the unpredictable. Every brand film is based in a white space, the action reveals the white AOL logo. Working with many approaches including CGI, slow-motion, stop-motion, macro-photography and generative software, the series was made in collaboration with programmers, contemporary dancers and everyday people.We have created 30+ films in 1080 HD with accompanying responsive sound design. The films displayed in many screen formats, from the NY Stock Exchange to viral videos, from projections onto The New Museum NYC to screensavers for every AOL employee.   AOL's rebrand has received huge press attention across technology, design and culture blogs. A grassroots site www.aolartists.com has been launched to nurture and support the next generation of creative talent."

http://www.universaleverything.com/#/UE294
http://www.wolffolins.com/aol.php
Also amazing work by Field, who did some of the visualisation http://www.field.io/project/landscapes

A lil' Waldo Pancake for you...

I've admired Mr. Waldo Pancake's chirpy Puccino's Coffee shop branding for a while now, in fact I go there over other outlets just to drink down a little humour on the humourless commute, but he also does really sweet illustration and has lots of irreverent merch to download and buy...see his Flickr sets here: http://www.flickr.com/photos/waldopancake/sets/ and his site here http://www.waldopancake.com/