Mast Brothers Chocolate | A Design Philosophy

The Philosophy

Photos by Mindy Best http://www.mindybest.com/ - http://thescoutmag.com/features/food_drink/856/the_mast_brothers

Mast Brothers Chocolate | American Craft Chocolate
I've been effected by the vision and craft of the New York Artizan Chocolate makers, The Mast Brothers. They're small scale and expertly crafted chocolate business, part of a growing craft movement which values the hand-made and personal, has it's roots in an almost sub-conscious crafting history while still being very innovative and progressive in it's design process. They also instinctively know their niche audience's desires and values, placing beauty and integrity at the heart of their business and delivering what looks to be amazing chocolate in the deal.

If only more businesses stuck to ideals like this...
Small-scale, Artizan, Personal, Craft = Desirable, Beautiful, Valuable, Loved Products

Sailing the beans

 

"...the sailboat carries the whole story of what we're looking to do...it's about  the adventure and curiosity of how chocolate is made and how we're showing everybody this, that when they taste our chocolate it is like old Mark Twain stories - adventure & childlike curiosity and a sort of independance and freedom - a fiercely independant almost Emmersionian spirit is something that we love and we hope relates and shows in our chocolate and process." Rick Mast

 

The Packaging

Photos from http://lovelypackage.com/mast-brothers-chocolate/

"...the paper itself is the thickness of an old butchers paper simply, carefully and originally hand-wrapped with just a sticker on it - restoring an old printing press and doing all in-house printing so that our community can craft new designs. As oppose to the goal being consistency and mass distribution, we're looking for in a way for an inconsistent product so your tastebuds are not only enjoying the sensuality of it but they're also learning. The brain is learning something while you eat it." Rick Mast

The Videos

Cool Hunting Video (the shorter one)

"...we visit Brooklyn to tour the Mast Brothers' bean-to-bar chocolate factory—one of just a handful in the U.S. The chocolatiers, Rick and Michael Mast, walk us through their uniquely intensive process, DIY machines, and a little of their food philosophy."

The Scout Magazine Video (the longer one)
 
"The life of a mariner is one given over to wanderlust—the quest for adventure, crossing unseen horizons to secure precious goods—only to bring them back to their home port. This same love of adventure and curiosity defines the brotherhood of Rick and Michael Mast. They share a fiercely independent spirit, leaping into the unknown and trusting that they’ll find the answer through endurance and dedication to their craft.  They began their voyage in their apartment, using a homemade machine to process cacao beans. Over time they cultivated their creation, sourcing beans from family farms in Madagascar, Venezuela, the Dominican Republic, and Ecuador. Each bar is handmade with incredible reverence for the process and history of chocolate. They are bound in ornamental papers and golden foil like a collection of rare books. Each bar offers its own story of flavors, and no two are exactly alike.  The Mast Brothers are now planning to navigate the mighty Atlantic, sailing to the Dominican Republic in search of beans and a deeper connection with the folks who grow them. Before they begin the next chapter, The Scout spent time with Rick and Michael documenting their story." http://thescoutmag.com/videos/food/857/the_mast_brothers

The Links

http://www.mastbrotherschocolate.com/
http://www.mastbrothers.blogspot.com/
http://www.facebook.com/pages/Mast-Brothers-Chocolate/18960496604

We all ♥ Tony Hart

I had a random dream about Take Hart last night and it reminded me about how much I miss everybody's favourite art teacher (...everybody of a certain age that is!). Tony Hart set the Art teacher mould as far as I'm concerned, and has a permanent place in all our hearts, end of. Here's three Tony Hart videos from the archive - an early episode of Take Hart from the first series in 1976 - there are some very hip animation pieces within this video and some great art techniques, a really interesting showreel of Tony Hart's own animation on 16mm, and a rather cool Dalek short from Vision On in 1972...(oh, and no Morph in sight, sorry Morph fans!)


"A brilliant minute-long clip from Vision On, shown first on 1st December 1972. Tony Hart draws the outline of a Dalek using a football-pitch line-marking machine, and then it 'comes to life'. Dalek spods will recognise these as the 1972 BBC Visual Effects wooden Dalek builds, appearing in their gunmetal 'Planet Of The Daleks' livery"

For any of you that don't know who he was...
http://en.wikipedia.org/wiki/Tony_Hart
http://www.frieze.com/blog/entry/remembering_tony_hart/