http://thehauntologicalsociety.blogspot.com/2011/08/penguin-library-of-physic...
Editor: Hoimar von Ditfurth
Year: 1965-1972
Publisher: Boehringer Pharmaceutical Company
Art Director: Erwin Pœll
Modernism + Science + Tech + Graphic Design = Win
"This is a random assortment of science ads collected from various science and tech magazines of the 50s and 60s. We're particularly struck by how they have utilized the modernist aesthetic in a manner particularly appropriate for its subject matter."
From Bustbright's massive collection http://www.flickr.com/photos/bustbright/sets/72157612943324998/with/4507172146/