"The digital trends with the most staying power all have one thing in common: focus on the consumer. Today’s consumers are more powerful than ever, and they are telling us what they want: implicitly through behavior and data—and explicitly through direct communication. Emerging technologies and opportunities enable brands to place consumers at the center of their marketing strategies like never before." Source: Edelman website
Apps as we know them will disappear. Luxury will trickle down to the masses. VR will go mainstream....
For those of us not actually at CES 2014 in Vegas (*sighs*), here's a useful recap of some of the big themes put together rather pleasantly by the guys at Ogilvy & Mather, #OgilvyCES
Modernism + Science + Tech + Graphic Design = Win
"This is a random assortment of science ads collected from various science and tech magazines of the 50s and 60s. We're particularly struck by how they have utilized the modernist aesthetic in a manner particularly appropriate for its subject matter."
From Bustbright's massive collection http://www.flickr.com/photos/bustbright/sets/72157612943324998/with/4507172146/
THIS IS FANTASTIC....SOMEONE PLEASE FUND THIS!!
"Curious Displays is a product proposal for a new platform for display technology. Instead of a fixed form factor screen, the display surface is instead broken up into hundreds of ½ inch display blocks. Each block operates independently as a self-contained unit, and has full mobility, allowing movement across any physical surface. The blocks operate independently of one another, but are aware of the position and role relative to the rest of the system. With this awareness, the blocks are able to coordinate with the other blocks to reconfigure their positioning to form larger display surfaces and forms depending on purpose and function. In this way, the blocks become a physical embodiment of digital media, and act as a vehicle for the physical manifestation of what typically exists only in the virtual space of the screen."
